COOUTH CMD Unveils Digital Strategy, Tasks ICT and PR Units on Transformative Medical Media Content
Posted On: 2026-04-12 09:24:19
COOUTH CMD Unveils Digital Strategy, Tasks ICT and PR Units on Transformative Medical Media Content The newly appointed Chief Medical Director (CMD) of Chukwuemeka Odumegwu Ojukwu University Teaching Hospital (COOUTH), Dr. Maureen Uche Umeakuewulu. has convened a high-level strategic meeting with the hospital’s ICT Unit and Public Relations Department, setting a bold agenda to reposition the institution in the digital space. The meeting held in her office. It focused on leveraging technology-driven communication to reshape public perception and enhance the hospital’s visibility. Addressing the team, the CMD emphasized the urgent need for innovative, “on-the-go” medical media content that reflects the hospital’s strengths, achievements, and service delivery capacity. She charged the department to collaborate closely in producing timely, accurate, and engaging health-related content that can compete effectively within the fast-paced online information ecosystem. The CMD noted that in an era where public opinion is heavily influenced by digital narratives, proactive storytelling is essential to counter misinformation and negative portrayals. She encouraged the deployment of real-time updates, patient success stories, expert health tips, and behind-the-scenes insights into clinical excellence, all tailored to resonate across social media platforms and digital audiences. Participants at the meeting expressed commitment to the new directive, pledging to adopt a more coordinated and strategic approach to content creation and dissemination. The initiative is expected to significantly boost the hospital’s online reputation, strengthen public trust, and position COOUTH as a leading voice in healthcare communication within Nigeria and beyond.